Byrdie / Madison Woiten
In This Article
Best Prime Day Deals Overall Best Prime Day Deals Under $50 Grande Cosmetics GrandeLash-MD Lash Enhancing Serum Makeup Deals Skincare Deals Hair Deals Fashion Deals How Long Is Amazon Prime Day? Is Amazon Prime Day Only for Prime Members?
It’s officially the most wonderful time of the year—aka, Prime Day. Any seasoned shopper will tell you that Prime Day is a can’t-miss opportunity to score major discounts on beauty, fashion, wellness, and more. Since today is the last day of the sales event, you only have until 2:59 a.m. EST tonight to score savings on must-have items from brands like Coach, Adidas, and Shark. Below, I’m sharing all the deets you need to make the most of the last day of Prime Day, from how to sign up for a Prime membership to the best last-chance deals to snag right now.
Keep scrolling for my editor-approved Amazon sale picks from the makeup, skincare, hair care, and fashion departments. Save up to 64% on trendy shoes and designer bags, plus snag celeb-loved makeup and discounted skincare from L’Oréal Paris, Peter Thomas Roth, Laneige, and more, starting at just $4.
Best Prime Day Deals Overall
- L’Oréal Paris True Match Lumi Glotion, $11 (originally $17)
- Laneige Lip Sleeping Mask, $17 (originally $24)
- Levi’s 501 Original Shorts, $32 (originally $60)
- Dyson Airwrap Amazon Exclusive Bundle, $550 (originally $675)
- Essie Expressie Nail Polish, $8 (originally $10)
- Garnier Micellar Cleansing Water, $9 (originally $12)
- Solawave 4-in-1 Radiant Renewal Skincare Wand and Renewal Complex Serum, $110 with coupon (originally $169)
- Grace & Stella Under Eye Mask, $21 (originally $55)
- Peter Thomas Roth Water Drench Hyaluronic Cloud Cream, $39 (originally $52)
- Adidas Women’s Hoops 3.0 Low Basketball Shoes, $42 (originally $70)
- Crest 3D Whitestrips Professional Effects Teeth Whitening Kit, $30 (originally $46)
- Sweaty Betty Power 7/8 Workout Leggings, $59 (originally $100)
L’Oréal Paris True Match Lumi Glotion
Amazon
$17 $11 at Amazon
Kicking off my sales picks is this best-selling $11 tinted moisturizer from L’Oréal that Kendall Jenner loves. With more than 28,000 five-star ratings on Amazon, it’s a great alternative to pricier tanning drops for achieving a glowy complexion. I also found some under-$10 beauty essentials, including a quick-drying Essie nail polish and my personal favorite makeup remover. For skincare, deals range from 40% off a face-sculpting device to a lightweight moisturizer that’s perfect for summer. Or, treat yourself to discounted fashion finds like 46%-off Levi’s denim shorts and a versatile pair of white Adidas sneakers.
Best Prime Day Deals Under $50
- Grande Cosmetics GrandeLash-MD Lash Enhancing Serum, $25 (originally $36)
- EltaMD UV Clear Tinted Face Sunscreen, $34 (originally $45)
- Olaplex No. 7 Bonding Oil, $23 (originally $30)
- Sol de Janeiro Brazilian Bum Bum Cream, $41 (originally $48)
- Nippies Silicone Nipple Covers, $20 (originally $27)
- Pureology Hydrate Moisturizing Conditioner, $26 (originally $37)
- Gap Ribbed Tank Top, $6 (originally $17)
- Apple AirTag, $24 (originally $29)
- Levi’s Ribcage Straight Ankle Jeans, $30 (originally $80)
- Duri Rejuvacote 1 Original Maximum Strength Nail Growth System, $24 (originally $28)
- Cetaphil DermaControl Purifying Clay Mask, $13 (originally $16)
- Stila Stay All Day Waterproof Liquid Eyeliner, $17 (originally $24)
Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
Amazon
$36 $25 at Amazon
With plenty of great deals coming in under $50, you don’t have to break the bank to enjoy all that Prime Day has to offer. For example, at 30% off, you can boost the length and fullness of your lashes with the best-selling Grande Cosmetics Lash Serum that more 40,000 shoppers have bought in the past month. Other under-$50 products I’m eyeing include the EltaMD tinted sunscreen that Hailey Bieber uses, the viral Sol de Janeiro Brazilian Bum Bum Cream, and a $6 basic white tank from Gap.
Best Prime Day Makeup Deals
- Maybelline Instant Age Rewind Concealer, $9 (originally $11)
- L’Oréal Paris Telescopic Original Mascara, $8 (originally $13)
- Physicians Formula Murumuru Butter Bronzer, $13 (originally $16)
- E.l.f. No Budge Retractable Eyeliner, $4 (originally $5)
- Revlon ColorStay Lipstick, $8 (originally $12)
- Kiss Looks So Natural False Eyelashes, $6 (originally $12)
- Julep 101 Cremé to Powder Eyeshadow Stick, $11 with coupon (originally $18)
- Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $10 (originally $20)
- NYX Professional Makeup Micro Brow Pencil, $9 (originally $11)
- Laura Geller Balance-n-Brighten Color Correcting Powder, $15 (originally $36)
- Urban Decay Naked 2 Mini Eyeshadow Palette, $21 (originally $35)
- Anastasia Beverly Hills Clear Brow Gel, $15 (originally $22)
Maybelline Instant Age Rewind Concealer
Amazon
$11 $9 at Amazon
There’s a reason Amazon is a go-to makeup destination, with all of my picks coming in at under $25. Drugstore faves like a longwear brow pencil and a buttery bronzer with more than 30,000 five-star ratings are the key to creating stunning summer makeup looks. Plus, now’s the time to try the viral products you’ve been eyeing, like the L’Oréal Paris Telescopic Mascara, which has racked up 323.3 million TikTok posts, or the Maybelline Instant Age Rewind Concealer, which has more than 200,000 positive shopper ratings on Amazon.
Best Prime Day Skincare Deals
- TruSkin Vitamin C Face Serum, $39 (originally $49)
- CosRX Snail Mucin 96% Power Repairing Essence, $10 (originally $25)
- Laneige Lip Glowy Balm, $13 (originally $19)
- La Roche-Posay Toleriane Double Repair Face Moisturizer, $23 (originally $33)
- Neutrogena Ultra Sheer Dry-Touch Sunscreen, $8 (originally $13)
- Cetaphil Face Wash Two-Pack, $16 (originally $25)
- Clean Skin Club Clean Towels, $29 (originally $36)
- Eos Shea Better Vanilla Cashmere Body Lotion, $9 (originally $11)
- Seven Minerals Aloe Vera Gel, $17 (originally $25)
- Herbivore Bakuchiol Retinol Alternative, $45 (originally $56)
- Burt’s Bees Renewal Firming Face Cream, $10 (originally $20)
TruSkin Vitamin C Face Serum
Amazon
$49 $39 at Amazon
Not only is the TruSkin Vitamin C Face Serum a steal for an anti-aging serum at just $39, but it also has an impressive 94,000-plus five-star ratings on Amazon. Shop the customer-favorite serum, as well as a $8 non-greasy sunscreen and a 62%-off snail mucin essence that has been bought by more than 100,000 shoppers in the past month. Additionally, I found some summer-ready body care products, including a shea butter-infused body lotion and a best-selling aloe vera gel.
Best Prime Day Hair Deals
- Kitsch Rice Water Hair Growth Shampoo Bar, $11 (originally $20)
- Shark HD430 FlexStyle Air Styling & Drying System, $235 (originally $300)
- GQLV Flower Claw Clips, $5 (originally $14)
- R+Co Death Valley Dry Shampoo, $26 (originally $36)
- Biolage Hydra Source Shampoo, $28 (originally $42)
- Kate Blanc Cosmetics Castor Oil Growth Treatment, $10 (originally $15)
- Goody Ouchless Elastic Hair Ties, $3 (originally $5)
- Revlon One-Step Volumizer 2.0 Blow Dryer, $31 (originally $70)
- Native Shampoo and Conditioner, $18 (originally $20)
- Anne Betty Hair Dryer and Diffuser, $25 (originally $50)
- Redken All Soft Shampoo, $33 (originally $52)
- Color Wow Dream Coat Supernatural Spray, $22 (originally $28)
Kitsch Rice Water Hair Growth Shampoo Bar
Amazon
$20 $11 at Amazon
From hair care and cute accessories to styling products and tools, Amazon has your hair needs covered. First up, I found a top-rated shampoo bar formulated with rice water to promote hair growth, available at 44% off. You won’t want to leave the house without one of these adorable $5 hair clips and an elastic hair tie or two in your bag. In the market for a new shampoo? Check out the Redken All Soft Shampoo or the Biolage Hydra Source Shampoo. And don’t forget to take advantage of deals on typically splurge-worthy heat styling tools, like 56% off Revlon’s popular blow dryer brush and 50% off a hair dryer with a diffuser for curls.
Best Prime Day Fashion Deals
- Coach Tabby Wristlet, $236 (originally $295)
- Calvin Klein Modern Cotton Bralette, $15 (originally $30)
- Shy Velvet Crossover Waist Summer Dress, $30 (originally $39)
- Cupshe Reversible Bottom Bikini, $35 (originally $40)
- Havaianas Flip Flops, $20 (originally $26)
- Leggings Depot High-Waisted Leggings, $10 (originally $20)
- Anrabess Crochet Swim Cover Up, $30 (originally $40)
- Dr. Scholl’s Nice Iconic Flat Sandals, $44 (originally $80)
- Dokotoo Color Block Button Down Shirt, $25 (originally $70)
- Jessica Simpson Aviator Pilot Sunglasses, $17 (originally $38)
- Gap Relaxed T-Shirt Dress, $21 (originally $40)
Coach Tabby Wristlet
Amazon
$295 $236 at Amazon
Consider this your sign to treat yourself to a designer purse from Gen Z-loved brand Coach while it’s on sale for 20% off. Plus, let Amazon be your one-stop-shop for summer fashion now through Prime Day, with significant discounts on Havaianas flip flops and Dr. Scholl’s sandals. (The latter are the unofficial ‘It’ shoe of the season, FYI.) I also rounded up plenty of cute clothing options—think sundresses, swimsuits, and button downs, all under $40.
How Long Is Amazon Prime Day?
Prime Day takes place over the course of two days, beginning at 12:00 a.m. PST/3:00 a.m. EST on the first day and ending at 11:59 p.m. PST/2:59 a.m. EST on the final day. Not all deals will last the duration of the event, so be sure to refer to this guide and refresh Amazon’s deals storefront for the most accurate info.
Is Amazon Prime Day Only for Prime Members?
Though some Prime Day deals will be available to all shoppers, signing up for a Prime membership is the best way to ensure that you’re taking full advantage of the sale. Register for a free 30-day trial, here.
Levi’s 501 Original Shorts
Amazon
$60 $32 at Amazon
Crest 3D Whitestrips Professional Effects Teeth Whitening Kit
Amazon
$50 $36 at Amazon
Peter Thomas Roth Water Drench Hyaluronic Cloud Cream
Amazon
$52 $39 at Amazon
GQLV Flower Claw Clips
Amazon
$14 $5 at Amazon
Dr. Scholl's Nice Iconic Flat Sandals
Amazon
$80 $44 at Amazon
