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BeyHive, we have some exciting news. We know our queen Beyoncé is booked and busy being an international superstar and a successful business woman, but we really didn’t see this one coming. Yesterday, Levi’s tagged Beyoncé in an Instagram photo that cryptically teased “a new chapter.” Although it’s unclear—all we know is, Cowboy Carter stans might want to listen up.
Beyoncé is widely credited for bringing back the cowboy aesthetic, and we have to agree—no one can pull of a cowboy hat like she can. And with the country influence in her latest album Cowboy Carter, it only makes sense that Bey would lean into her newfound niche. As loyal members of the BeyHive, we have no choice but to back everything she does, and this possible collab with Levi’s is making it easy to be a stan.
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This is not a drill. Levi’s subtly teased something very exciting on their Instagram. They shared a super cute illustration of Beyoncé riding a horse, with the caption reading “INTRODUCING: A New Chapter.” And although they left pretty much everything up to interpretation, we can’t help but be extremely excited over this hint. If you’re a fan of Levi’s jeans, the cowboy aesthetic, and Beyoncé—you don’t want to miss out on whatever this is.
Since the post went up, the BeyHive has been coming up with tons of theories about what’s to come. Commenters naturally suspect that a Beyoncé jean collection is coming, while others even theorized a possible Ivy Park x Levi’s collab. We’re nervously waiting in anticipation for the reveal—but honestly, all we really want is a Beyoncé cowboy hat.
