Byrdie / Hallie Gould / Star Donaldson / Jordan Julian
In This Article
The Best Skincare Brands on Amazon The Best Makeup Brands on Amazon The Best Hair Care Brands on Amazon The Best Clothing Brands on Amazon The Best Swimsuit Brands on Amazon The Best Accessories Brands on Amazon How to Shop on Amazon Frequently Asked Questions
The Best Deals on Amazon
Just in time for Amazon Prime Day, Byrdie has launched its very own Amazon Storefront, where you’ll find the latest best-sellers, viral products, and editors’ picks lists from editor-in-chief Hallie Gould, social media director Star Donaldson, and news/deals editor Jordan Julian.
With an endless array of viral products from iconic brands, it can be difficult to narrow down your Amazon wish list. Luckily, Byrdie editors spend hours each day testing products and browsing Amazon for the latest beauty and fashion deals. We’ve got the intel on what’s worth the splurge, which trending products don’t live up to the hype, and when that Dyson hair dryer is going on sale.
From skincare to shoes and everything in between, scroll on to see the very best fashion and beauty brands available on Amazon.
The Best Skincare Brands on Amazon
Whether you wash your face and go or you’ve got an elaborate 10-step skincare routine worthy of its own TikTok GRWM series, many of the best skincare products we’ve tested can be found on Amazon.
Among our favorites is a beloved French pharmacy brand, a Japanese-inspired skincare ritual, and a youth-boosting collection from one of Germany’s preeminent aesthetic doctors. Like us, you probably remember seeing these bottles in your mom’s medicine cabinet—the brand is just as popular today as it was in the 90s. If you’ve committed to only buying cruelty-free beauty products, you’ll love the plant-powered products in this affordable line. And no matter how low maintenance you are, don’t forget the sunscreen!
La Roche-Posay 
View on Amazon Tatcha 
View on Amazon Innisfree 
View on Amazon Dr. Barbara Sturm 
View on Amazon Elta MD 
View on Amazon Clinique 
View on Amazon
The Best Makeup Brands on Amazon
Trust us on this: Amazon is one of the best places to stock up on your makeup essentials—from foundations and concealers to cream blushes, bronzers, and beyond. The selection is vast and the prices are competitive, even outside of big sale events. Plus, Prime members get free expedited shipping, so you never have to be without your tried-and-trues for too long.
In addition to premium makeup, you’ll find drugstore favorites like e.l.f Cosmetics, NYX Professional Makeup, and L’Oreal. You can also find the buzzy products making their rounds on TikTok—including Laura Geller’s viral Color-Correcting Powder Foundation and Ilia’s fan-favorite Serum Skin Tint.
e.l.f. 
View on Amazon Laura Geller 
View on Amazon L’Oreal 
View on Amazon Ilia 
View on Amazon Maybelline 
View on Amazon NYX 
View on Amazon
The Best Hair Care Brands on Amazon
We keep an eye on what Byrdie readers are buying on Amazon, and products related to hair— removing it from certain body parts and growing more of it on others—are among the most popular items. (FYI, reader favorites of the year include an at-home laser hair removal device, a multi-tasking hair serum, and a handheld dermaplaning tool.)
Depending on the time of year, you can find Dyson’s insanely popular hair tools and devices on discount (a rarity, IYKYK), and even get a restock on Olaplex’s hair-repairing treatments that Byrdie readers buy in bulk.
Dyson 
View on Amazon Olaplex 
View on Amazon Color Wow 
View on Amazon Vegamour 
View on Amazon Kerastase 
View on Amazon Revlon 
View on Amazon
The Best Clothing Brands on Amazon
Byrdie editors are big fans of mixing high and low fashion pieces, so when we need new wardrobe staples or spot a seasonal trend we want to try, we turn to Amazon first.
Among our favorite labels; Amazon’s own The Drop stocks tops, dresses, and more influencer-inspired pieces, while its Aware brand offers sustainable separates made with recycled materials. The iconic Levi’s brand is a must-browse for denim lovers, while Byrdie readers are among the many fans of cozy lounge sets by Anrabess. If you’re into brands like Free People, Staud, and LoveShackFancy, you’ll find those and more in The Shop by Shopbop.
The Drop 
View on Amazon Levi’s 
View on Amazon Amazon Aware 
View on Amazon Motherhood Maternity 
View on Amazon Anrabess 
View on Amazon Shopbop 
View on Amazon
The Best Swimsuit Brands on Amazon
Vacation season is here and there's no better place to score your swimwear than Amazon. From bikinis to one-pieces, you'll find affordable, high-quality pieces to call your own. In addition to various bathing suit types, there are options in just about every size, color, and trend style. Just don't be surprised if you end up buying more than you anticipated, it's hard to resist some of these picks.
Cupshe is Amazon’s bestselling swimsuit brand, but we’re also big fans of the modest options at Yonique, the sportier tankinis of Speedo, and the bump-friendly picks of Summer Mae.
Cupshe 
View on Amazon Yonique 
View on Amazon Eomenie 
View on Amazon Summer Mae 
View on Amazon Land’s End 
View on Amazon Speedo 
View on Amazon
The Best Accessories Brands on Amazon
Every savvy shopper knows that the easiest way to update an outfit is with new accessories. From handbags to jewelry, the options on Amazon are top-tier. Budget-friendly sunglasses to splurge-worthy bags or giftable jewelry, there’s a curation and price point for everyone. The recognizable small size and sleek shape of JW Pei, or the dad-loved, turned sneakerhead stylings of New Balance, are some of Byrdie editors’ favorites.
Psst…On the hunt for a designer bag? You can score pre-loved finds from Chanel, Prada, and Goyard if you know where to look.
JW Pei 
View on Amazon Vera Bradley 
View on Amazon Pavoi 
View on Amazon Kendra Scott 
View on Amazon New Balance 
View on Amazon Crocs 
View on Amazon
How to Shop on Amazon
- Read the Reviews: Scan both positive and negative reviews to get a good understanding of the product’s pros and cons. Look for verified purchase reviews to weed out spam and see only reliable feedback. (You can also browse in-depth reviews of Byrdie Verified products that pass our rigorous testing process.)
- Wait for the Best Price: Product prices often fluctuate on Amazon and you never know when the retailer will drop a lightning deal. Use a browser extension like camelcamelcamel to set alerts for wish-list products you’d only buy on sale.
- Look for Authentic Sellers and Products: Unfortunately, along with amazing deals and free shipping, the mega-retailer has also become a place for fraudulent third-party sellers looking to sell counterfeit products at a premium. Byrdie editors compiled an Amazon primer to help you shop smarter. Some key tips: Look for the “Sold by” information on the right-hand side of the product page. If it’s sold directly by Amazon or the brand retailer, it’s usually a good sign that the item is authentic. Be cautious of sellers with few reviews or negative feedback—if you buy through an unauthorized third party, there’s no guarantee you’ll get what you paid for.
FAQ
- How do I find the best deals on Amazon?
The surest way to get the best price on a product is to sign up for Amazon Prime membership, which gives you early access to Lightning Deals, a Try Before You Buy option on clothing, and free two-day shipping. A Prime membership also offers streaming entertainment, discounts at Whole Foods, and early access to new book releases.
- How do I know if a product I see on Amazon is real or fake?
The easiest way to avoid getting scammed is to buy products directly from the brand or manufacturer’s verified Amazon listings or storefront. Indicators that signal red flags include a price that’s significantly lower than the MSRP, low quality product images, and typos or other errors in the product description. If you're still unsure, contact the brand directly to confirm they sell their products on Amazon.
- How do I handle lost packages, returns, and other customer service issues?
In case of any issues, make note of your order number, tracking number, and any communication you've had with the seller.
Lost packages: If it's been more than 48 hours since Amazon listed your order as delivered and you still don't have it, contact the seller directly. If the seller is unresponsive Amazon customer service may be able to offer a refund or replacement through the A-to-z Guarantee, which applies to items fulfilled by Amazon.
Returns: Find the product you want to return in the "Your Orders" section of the website. Once you select the reason for the return, just print the shipping label and drop it at your nearest post office.
